Develop New UI
John Stewart & Associates is a brokerage and trading provider in the ag-market space. They came to us for a UI redesign of their site. They asked for a more modern look, that felt timeless and professional without feeling too urban. This was the perfect opportunity to create a UI based on the “Farmhouse” look.
To accomplish this I focused on using soft neutrals with a pop of teal, and incorporating hand-sketched elements. This was also a project in which I wanted to create a layout of layered sections that didn’t span the full width of the viewport. This new trend of giving the UI side margins tends to soften the visual impact of the page as it provides more white space for the eye to take a rest.
The new website is set to launch Summer 2019.