AZ Digital
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Total Farm Marketing

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Total Farm Marketing is a national commodity consulting and marketing services firm offering opportunity and risk management services to agricultural businesses.

Total Farm Marketing (TFM) was a full service project including a total rebrand, website design, and platform/app design.

See website project here.
See brand redesign project here.

 

PROJECT OVERVIEW

The company operated as Stewart-Peterson Inc. since 1985 and is headquartered in West Bend, Wisconsin. Their business focuses on mid-to-large farm and agricultural businesses that rely on hedging to insure the financial stability of their operations. TFM recognized their clients becoming younger and more tech savvy, which inspired the choice to rebrand and add newer, more well-designed technology services for their target market.

THE CHALLENGE

Total Farm Marketing came to us as an existing company with an established flow of subscription-based market intelligence that provides industry insights, along with client portfolio access and updates, throughout the day.

This service was rebranded as TFM 360 and is the platform portion of this overall project. The platform had previously been in development by a different company so there was a general outline to follow, along with plenty of notations from the TFM team for improvements.

PLATFORM/APP RESPONSIBILITIES

CREATE LOGO TO PAIR WITH TOTAL FARM MARKETING
RESPONSIVE UI FOR WEB APP


OLD PLATFORM

 
 
 
 

 

Scrollable UI

See the scrollable UI prototype here. To see different pages use your keyboard arrow keys.
I am in the beginning stages of applying a UI to the skin of the platform. This is the extent of the progress thus far.


 

Total Farm Marketing’s website and platform/web app is scheduled to launch in August of 2019.